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In June, Beyond Meat acquired another facility in the Netherlands to support EU extrusion operations. The site – which will work in tandem with its Zandbergen co-manufacturing facility – should become operational by the end of the year and will allow for end-to-end production of Beyond Meat products in the EU, “resulting in greater efficiencies and again, lowering our company's environmental footprint,” added Brown.
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While COVID-19 dented foodservice sales, Beyond Meat experienced a 194.9% surge in US retail sales in the second quarter, with strong gains in the club channel and surging sales of its Cookout Classic 10-burger frozen value packs, priced at a 20% premium to conventional beef patties (whereas its refrigerated 2-packs are almost twice the price).
For this site, we created new bulk packs and product bundles that you won’t find anywhere else for even more access to Beyond Meat. Products now available at shop.beyondmeat.com include a Breakfast Sausage Variety Pack, Go Beyond Trial Pack, a Brats and Beef Combo Pack and more.
Beyond Steak has also been recognized by Good Housekeeping Institute’s (GHI) Nutrition Lab, which is a globally recognized mark of quality.
OUR
Now available for orders in the contiguous U.S., the online shop brings the plant-based meat you know and love directly to you, with 2-day shipping* included in every order. We’re all about sustainability, so we’ve made sure each order is packaged in an insulated shipping box that you can recycle and is shipped via UPS carbon neutral shipping. Through this program, UPS supports wastewater treatment and landfill gas capture projects that offset projected emissions from the shipment.
By clicking 'Sign Up', you consent to Beyond Meat using your email address in accordance with its Privacy Policy. You can opt-out at any time.
By clicking 'Sign Up', you consent to Beyond Meat using your email address in accordance with its Privacy Policy. You can opt-out at any time.
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Beyond Meat chief growth officer Chuck Muth will be speaking at FoodNavigator-USA’s FREE webinar on October 14: Plant-based meat in focus, where he will join David Lee from Impossible Foods, Darcey Macken from Planterra Foods (JBS), Dr Tyler Huggins from Meati Foods, and Dr David Welch from the Good Food Institute to discuss:
Register HERE for this FREE event, which is sponsored by Exberry (GNT), Givaudan, Firmenich and LycoRed.
In This Stream
The product was designed to mimic the taste and texture of real meat. It won the People Food Awards 2023 for having the “the texture, chew, and flavor” of a cow-based steak. Beyond Steak was named on Time magazine’s 200 best inventions of 2022.
Beyond Steak is a plant-based version of a traditional cow meat steak. After launching in October 2022, it reportedly became the number one best-selling new plant-based meat product in retail. Due to its huge popularity, Beyond has now rolled it out to stockists including Whole Foods Market, Wegmans, Publix, Meijer, and Stater Bros. It was already available at Walmart, Kroger, Target, Albertsons, Ahold, and Sprouts Farmers Market.
The rise of Beyond Meat
“Walmart has been a terrific partner and we’re excited to strengthen that partnership in depth and breadth as we look to offer more Beyond Meat products at more Walmart locations, furthering our commitment to increasing accessibility of plant-based meat,” said chief growth officer, Chuck Muth.
“With this recognition, Beyond Steak becomes part of a group of certified and trusted foods that everyone can enjoy with the confidence that they are making a great decision for their health,” said Beyond Meat CEO Ethan Brown at the time.
Beyond Meat was founded in 2009 in response to rising interest for meat-free food products. Since then, the company has launched a range of vegan food items – such as mince, sausages, and burgers.
Mission
The company is based in the US, but its products are available to buy in a variety of areas across the world – including Europe, Canada, Mexico, the United Arab Emirates, and Australia.
“Through our evaluation, it was clear that Beyond Steak is a groundbreaking innovation with its balanced flavor profile, tender texture and, most importantly, very impressive nutrition facts,” GHI’s registered dietitian and nutrition director Stefani Sassos said in a statement at the time.
“Though the Cookout Classic only reached stores in the last two weeks of the second quarter, it accounted for 16 points of the year-over-year volume growth in our US retail business,” said CEO Ethan Brown during the firm’s earnings call in early August.