What Is A Swipe File? A swipe file is a term that stems from traditional advertising copywriters who would gather title ideas, clippings, research snippets and more into a file that could later inspire their work.
Swipe copy is a collection of copywriting that businesses keep in their arsenal. ... Swipe copy isn't meant to be copied word-for-word. It's meant to be used to help your affiliate partners craft their own content in a way that speaks to their specific audience and encourages sales of your product or services.
“Swipe Folders” have been invaluable to me in my business over the years. Basically- it's a collection of images, content, screenshots, etc… that I've saved in giant (but organized) folders.
A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects.
Evernote is an excellent tool to set up a swipe file. Organize your swipe file with tags or categories, such as about pages, sales emails, landing pages, blog post openings, headlines, and metaphor examples. Add new content to your swipe file from your smartphone, tablet, or computer.
A swipe file is a record of your top-performing subject lines, emails and landing pages that you return to for learnings and inspiration. Every brand should keep one.
transitive verb. 1 : to strike or wipe with a sweeping motion. 2 : steal, pilfer. 3 : to slide (a card with a magnetic strip or bar code) through a slot in a reading device so that information stored on the strip can be processed (as in making a purchase)